Building a strong reputation in the media
What’s the story?
It’s vital for young enterprises to formulate and communicate their core values and ambitions clearly from day one. That makes sense, but it’s not easy. Because the focus during the start-up phase is mainly on developing the new product or service. But to grow, you have to turn your focus outward. Get clients, investors and employees on board. Ensure they understand why your company matters.
The launch of the company is obviously the prime moment to communicate your story effectively to the outside world, but it’s not the only one. Raising venture capital, onboarding a major client or launching a new product are also key communication moments. They’re milestones that give you a great opportunity to establish or further strengthen your company’s reputation via coverage in leading media.
Approach
Moerkerk Mediarelaties helps you as a high-potential fintech or tech company tell your distinctive story to different target groups. As a start-up or scale-up, you probably don’t have your own communications team and can’t yet justify engaging the expensive services of a large communications agency. I meet your communications needs by helping you formulate your story. Working in collaboration, we will build a strong network in the media and position your company as an authority in the field and a leading player in the market.
Storyline
Telling your company story starts with formulating the corporate story. As both a team member and a critical sounding board, I work closely with you to formulate your company’s story. I strip back complex topics to their core. The next step involves determining together which messages can be conveyed optimally through your story and which questions will arise as a result.
Media strategy
Based on the corporate story and the key messages, I work with you to decide on the best communications strategy for your company. I draw up a media plan, including a timeline, a list of relevant journalists and a Q&A to prepare for interviews. I give a tailor-made masterclass to share with you and your team the ins and outs of media relations, which play a vital role in reaching the right target groups.
Publicity
Do you have a strong corporate story or storyline and a thorough communications plan? Then it’s time to seek publicity. I help you write press releases and introduce you to the right journalists. And arrange interviews and help you prepare.